Search For Anything

Search for anything:

For Sponsored Posts, Ads&Inquiries Contact T.I.N Magazine: [email protected]

2015 Review: Is Nigeria Music Industry Becoming Too Big For Nigeria? You should read this.

An article written to be featured on T.I.N Magazine.
we find this article interesting and useful so we decided to feature it so our readers would see. Article by Drock Apata

Hello fellas, if you are a music fan you would sure know the Nigeria music industry last year/this year is kinda crazy. What do I mean by crazy? I mean many artists are starting to turn-up, artists who are actually good at what they do, do you read the news papers and do you check music blogs? If you do you will understand how hard people are trying to get into the industry. When you check sites like Notjustok,Tooxclusive you would see a lot of artists putting their songs up on the internet in which many of them are really putting up good songs.

Let’s take a look at what happened last year when the likes of Mavins and YBNL signed new real talents, these two record labels can be said to be the biggest in Nigeria right now, these record labels brought out new artists who are really good at what they do, they’ve been consistent since they started which is quite a good thing for the industry, the big artists are becoming really challenged. But the problem is; there are lots of good songs that have been released within last year and this year that should be a hit but they weren’t, even with good promos they still weren't hits, the music lovers were stuck to the other hit songs and this happens a lot to the new artists coming into the industry while the big names in the industry get the advantage, the Nigerian music ,lovers really don’t want to look elsewhere from the big artists they already know even when they release not really good songs. Flashback to last year when singer SIMI released a song “Tiff” a very good song lyrically and also very good when it comes to rhythm, this song can be concluded to be a no hit because its reach wasn’t that much and what do you think caused this? People were busy listening to “Shoki” “Tangerine” “Shekini” and more.. Well, we know most music lovers in Nigeria right now always want to dance, some don’t really care about real POP, R&B or SOUL. All they want to do is dance to the beat, even right now it has gotten to a point where the good dance songs are not hitting anymore because there are too many of them.. The number of artists in the music industry right now has drastically increased even old artists are coming back to the industry not to mention the hundreds of thousand upcoming artists.

A lot of Nigerians want to do music at the moment but is our industry capable of containing them at the moment? Yes, I think that’s a question that should be popping in artists mind. Well, i wouldn’t say it is a bad thing for artists in the industry to increase because it is a good thing, but is the Nigeria economy of the moment capable? When we talk about these things the end point all comes down to the status of the economy. I mean Nigeria isn’t like America where even upcoming artists make good money locally, where a lot of music genres are being welcomed by the music lovers over there. I am sure there is a lot of music lovers in Nigeria right now and I believe they love different genres too. So many artists with great songs really should be selling out there but they are not, how should they be making money? They should be seriously earning via “Tours” Digital download sales, album sales and more.. The truth is Nigerian artists are really not making money where they should be making it, first of all; you rarely see Nigerian artists go on a nationwide tour why? Maybe because they don’t believe people would turn-up, another question is why would people not turn up? Because they don’t have the money, why don’t they have the money? Ans: THE ECONOMY, what’s wrong with the economy? Ans:  No Job, so you wouldn’t expect a music lover who barely makes 50k per month to go out there for one show  organized by one artist he believes is already rich and reverse is the case.

Coming to the digital downloading aspect we have sites and apps like: Itunes, Mtn Musicplus, Mymusic and more where Nigerians can pay to buy artists song but only a very few Nigerians use them, most people prefer to download on free music sites like Notjustok and others. These are aspects Nigerian artists should earn from the most.

Taking  a look at the industry right now, I can only mention two aspects from which artists make money,  they are; booked shows, and  endorsement deals and maybe album sales and maybe "Caller tunes"(only a few artists make from that),  so I think in this kind of situation new and upcoming artists should know there is no much fortune in music like they think there is, the competition is increasing but the industry is technically not improving, we already know the  major problem is the economy, but there are things big names in the industry can do about it, all they need to do is really think about it and find a solution, this can be fixed for the benefit of Nigeria music industry's future. And to all the upcoming artists who is making good music and really want to enter the industry I think it’s time you think outside the box you can still earn without getting a record deal in as much you make good music.

FOLLOW the writer of this article on Twitter: HERE